DEDODESIGN was asked to create a concept for new Maserati Showroom in Beijing. The project is trying to improve current Maserati corporate image with implementing facade elements, that are clearly visible from distance and becomes part of Maserati identity. The 2nd floor is dedicated to brand new VIP area concept which is part of Maserati strategy how to answer different requirements of Chinese market. With multifunctional configuration rooms, VIP lounge and audio-visual room, the clients can experience the brand in a new way.